Board of Directors

Eric J. Rothfus

Managing Director and Founder, Guggenheim Venture Partners
Eric Rothfus is a managing director and founder of Guggenheim Venture Partners (GVP), a venture capital firm associated with Guggenheim Partners. A highly successful serial entrepreneur, Mr. Rothfus has over 18 years of start-up and operational experience and over 6 years in venture capital. He has founded three successful ventures along with being an early employee in three others.

Prior to GVP Mr. Rothfus was a managing director with TL Ventures investing as part of their Communications and Semiconductor practice. In his most recent start-up prior to TL Ventures, Mr. Rothfus was co-founder and CTO/EVP of Agere, a fabless semiconductor company. Agere developed high-speed, multi-protocol network processors and was acquired by Lucent Technologies for $434 million just 18 months after receiving venture funding. Agere became the network processor division of Lucent Microelectronics, which was subsequently spun out in the fifth largest IPO in US history to form Agere Systems, a market leader in networking and photonics components.

In 2000, Mr. Rothfus was the recipient of the Ernst and Young Entrepreneur of the Year award. He holds a bachelor degree in Computer Science and Electrical Engineering from the Massachusetts Institute of Technology.




Tom Smith

Chief Executive Officer, Conformity
Tom has over 28-years of experience in executive management, enterprise sales and marketing, and strategic execution that includes founding executive roles at four software and technology businesses. In his role as CEO for Conformity, Tom is leveraging his deep experience with early stage companies, mergers & acquisitions, fund raising, and business operations to accelerate the company’s vision of becoming the industry’s leading vendor of SaaS management enterprise solutions. Tom has extensive channel and partnering experience and has drafted and negotiated hundreds of licensing and third-party agreements with end-users, OEMs and value-added resellers.

Before joining Conformity, Tom was CEO of Countermind where he drove the go-to-market strategy and grew the privately funded software company to a leadership position within the mobile logistics space. Prior, Tom was one of three founding executives of venture capital backed @hand and was responsible for managing all sales, marketing, and business development. Before that, Tom held senior sales and alliance roles at Rational Software, where he was responsible for growing revenue in a seven state region from zero to over $25 million during a four-year period. Tom also served as Director of Strategic Initiatives at Dazel Corporation, where he was responsible for launching an innovative web based product into a new market along with assessing and acquiring third-party technologies which were embedded into Dazel’s products.

Tom began his career at Hewlett-Packard, where he held several key sales and general management roles. Tom received a bachelor’s of science degree in computer science from Iowa State University.




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Conformity is headquartered in Austin, TX.